A Holiday Spirit Worth Sharing

Just in time for this season of giving comes Lobos 1707, a model new tequila and mezcal model being backed by none apart from NBA World Champion LeBron James.

This premium spirit pays heritage to a centuries previous distilling course of, offering an distinctive style expertise you’ll need to share with family and friends this vacation season whether or not in individual or nearly.


Derived from the Spanish phrase that means ‘wolves’, and devoted to the energy of a pack, what units Lobos 1707 aside are its spirits are distilled with conventional Mexican getting older however completed in wine barrels from Spain, representing a contemporary method to a follow that was created over 400 years in the past.

The imaginative and prescient for the Lobos 1707 model is led by CEO Dia Simms, who fell in love with the model historical past. “Our belief is if there is not enough room at the table… we build a bigger table” says Simms.

Part of their increasing desk was LeBron, who “knew the first time I tasted Lobos 1717 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it.”

Lobos 1707Founder and Chief Creative Officer Diego Osorio, CEO Dia Simms and sports activities and cultural icon, LeBron James.


To assist promote the discharge the model has launched a video journey, from barrel to desk, giving distinctive perception into the model legacy, which might be watched above.

Lobos 1707 launches nationwide in 2021 however is accessible now at choose retailers and eating places all through New York City, Florida and California, and on-line at Reservebar.com.  The assortment consists of Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Extra Anejo and Lobos 1707 Mezcal.



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