Getting uninterested in your traditional watch? Now you possibly can commerce it in for a brand-new Breitling. The esteemed Swiss watchmaker has partnered with Crown & Caliber, the web retailer which helps you to purchase and promote pre-owned luxurious watches, to launch an internet platform the place you possibly can commerce in your luxurious watch and obtain credit score in direction of the acquisition of a Breitling timepiece. That makes Breitling the primary main Swiss watchmaker to settle for pre-owned watches for a new mannequin. The platform is now stay, and you possibly can entry it on the Breitling web site.
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“In the industry there was a lot of talk about the secondary market,” Thierry Prissert, Breitling USA President, informed Men’s Journal. “We needed to embrace it in a way that satisfies our customers.”
With the launch of the platform, Breitling has entered into the booming pre-owned watch market—by some estimates, a $17-$20 billion trade—in a huge manner, though Crown & Caliber handles the method of appraising the timepieces. The corporations first crossed paths at Baselworld, the watch and jewellery commerce present, a few years in the past, however started to work on the brand new platform in earnest beginning final 12 months.
For Prissert, working with a longtime accomplice like Crown & Caliber was one of the simplest ways for Breitling to get into the secondary market. C&C already handles gross sales of many pre-owned Breitling watches and has a status for promoting high-quality timepieces. But the corporate’s data of watch gross sales was a huge draw, too. Since its launch in 2013, C&C has processed over 40,000 transactions and constructed a huge database within the course of, together with not solely how a lot sure watches promote for, but in addition how lengthy they’re in the marketplace.
“Virtually any watch that we see,” Hamilton Powell, CEO and Founder of Crown & Caliber, informed Men’s Journal, “we will have historical sales pricing on.”
“That was the convincing factor,” Prissert stated, including that the partnership saved Breitling from having to determine the pre-owned watch market from scratch. As any watch aficionado will let you know, it may be a troublesome area to navigate—shady sellers and pretend watches abound. That makes established, official retailers like C&C all of the extra useful.
Courtesy of Breitling
The new launch comes at an thrilling time for Breitling. The firm revamped its web site final 12 months and solely lately started promoting a few of its watches on-line. The purpose with these new initiatives is to give watch consumers extra choices in how they discover and buy a timepiece, Prissert stated.
With trade-ins particularly, each Powell and Prissert view the brand new platform as a manner to meet up with different industries which have lengthy accepted trades to knock down the worth of a new product. If you need to purchase a new Mercedes, for instance, you commerce in your present journey and get a higher deal. Now you are able to do the identical with the watch sitting in your drawer.
“We wanted to be able to offer customers the same optionality that’s existed in other industries,” Powell says.
With trade-ins, Prissert additionally sees a possibility to make Breitling extra accessible for people who find themselves trying to put one thing new on their wrist, however may balk at a several-thousand-dollar price ticket.
“It’s also to open the brand to new people that would be very much helped by a good gift certificate credit amount,” he stated.
Of course, you have already got to be sitting on a fairly good watch so as to actually convey the worth down. But if do you may have a high quality mannequin, a trade-in is a great way to check out one thing new, and doing it by Breitling ensures a comparatively seamless transaction.
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How It Works
For somebody prepared to improve, the method is easy sufficient. Head to Breitling’s trade-in web page and select your watch’s model from a dropdown menu (the corporate presently accepts over 30 completely different manufacturers). Then, fill out a type, add some photographs of your timepiece, and submit it. The info goes to Crown & Caliber, the place specialists assessment the shape and assess the worth of your watch utilizing the corporate’s database. Based on the situation of your ticker and how others prefer it have offered, the corporate generates a quote and replies to your submission in a single enterprise day.
If you settle for it, you’ll get a transport label to mail your watch to C&C’s processing facility in Atlanta, and as soon as it’s acquired, you’ll get affirmation of the supply. From there, you possibly can both have the corporate reduce you a test for the worth of the watch, or you will get a voucher in direction of the acquisition of a new Breitling mannequin.
Take notice: There’s additionally a sweetener in case you select the voucher. According to Powell and Prissert, Breitling will add a premium on prime of your watch’s quoted worth in case you decide for retailer credit score. Although they wouldn’t present specifics, Powell stated it’s “a meaningful percentage,” of the quote. Try making that occur along with your native Mercedes supplier.
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New Watches to Look Out for Right Now
With a number of new watches debuting this fall, now’s a nice time to get your fingers on a Breitling. Here are the small print on our favorites.
Courtesy of Breitling
Unveiled at Kelly Slater’s Surf Ranch in Lemoore, California, the Superocean Automatic 44 Outerknown is a collaboration between the watchmaker and Slater’s attire firm, Outerknown. It’s an replace of Breitling’s basic Superocean dive watch, which was first launched in 1957. It comes with a 44-millimeter stainless-steel case and a ratcheted unidirectional bezel—a key function that permits divers to time their dives precisely. It has a inexperienced dial and the fingers, numerals, and indexes have a luminescent coating for simple studying in low-light situations. The launch additionally included a new Econyl strap comprised of recycled nylon that can work with any Breitling timepeice, and the strap is available in a vary of colours for a rugged look that may match any outfit.[$3,950; breitling.com]
Courtesy of Breitling
The new Avenger assortment launched in September, and these watches are constructed to the best requirements of reliability and sturdiness and include some critical efficiency chops built-in. We just like the Super Avenger Chronograph 48 Night Mission, which options a robust, shock-resistant 48-millimeter titanium case that’s designed for use even whereas carrying gloves. The blue dial’s giant numerals are impressed by the stenciled numbers on plane carriers, and they’re coated with a luminescent movie to make them simple to learn regardless of the place you might be. A blue leather-based strap secures this daring military-inspired watch to your wrist.[$5,835; breitling.com]
Courtesy of Breitling
This watch is filled with aviation historical past. We’ll begin with the identify: It’s a reference to the de Havilland Mosquito, a legendary WWII-era British warplane made virtually completely from wooden. Design-wise, the Aviator eight can also be a nod to the on-board clocks that Breitling designed for planes again within the 1930s and 1940s and the corporate’s famed Co-Pilot watch, which was beloved by aviators for its giant, easy-to-read numerals. The watch is powered by a Caliber 01 motion made in-house at Breitling, and it comes with a brushed stainless-steel bezel over a good-looking black dial with silver chronograph counters. The crimson and orange accents on the fingers add a pop of shade, and there’s some historical past behind them, too: The colours are impressed by the army roundels painted on Mosquitos throughout the conflict.[$7,710; breitling.com]
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